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Led by a high calibre management team with a proven track record in building highly successful growth companies, the startup has achieved a breakthrough in Vietnam’s agricultural technology field and attracted investment from a reputable regional company that was backed by marquee investors only four months after its establishment.Koina coordinates with local cooperatives and farmers to provide farming technology. This solution not only helps increase productivity for farmers but also helps connect stakeholders in the supply chain and improve efficiency in planning production and consumption. In turn, Koina can ensure reliable supplies and quality consistency from a variety of sources.Koina’s distinctive featuresIn addition, the Vietnamese startup provides value-added services such as pioneering delivery solutions for buyers at wholesale market prices. For farmers, Koina has committed to off-take products at competitive prices. This will increase stability between supply and demand that comes from information transparency and fair pricing for all parties involved.Koina coordinates with local cooperatives and farmers to provide farming technology. Photo: KoinaThe agritech supply-chain pioneer has also developed a multi-channel sales network from General Trade (wet-markets) to Modern Trade (supermarkets, convenience stores) to HORECA, catering for a diverse group of B2B customers.The business model of Koina is considered rare in the market because the company focuses on building an ecosystem for agricultural products supported by data, technology, and a network of partners.One of the important technologies applied glife app in the ecosystem is an ordering app that integrates all messaging platforms and compiles invaluable purchase information. Koina also uses technology to simplify and reduce human errors in transportation processes, maximize truckloads, and provide real-time delivery updates.Explaining the reasons for Glife’s investment in Koina, Justin Chou, CEO of Glife Technologies, said, “We believe in the company’s business model, development strategy, capability and enthusiasm of the Koina founding team. We see Koina as an exciting Vietnamese agri-tech c……
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